Our Story

At Kit & Kin our promise is simple - to protect families, now and for the future. From our award-winning eco nappies and skincare for mum and baby, to our powerful plant-based eco cleaning range, every product is created to be kinder to you and be planet-conscious.

Protecting your world, naturally

Co-founders Spice Girl Emma Bunton and Managing Director Christopher Money struggled to find products which were both kind to the planet and didn’t irritate their children’s skin.

So they were inspired to develop a natural, gentle and sustainable alternative for families - and from this Kit & Kin was born.

We want to take the best care we can of our children by removing all the toxins found in everyday products, and are planet-conscious at the same time.

Emma Bunton, co-founder

Proud to be a B Corp

Being a B Corp means meeting the highest standards of social and environmental performance. Simply put, we’re using our business as a force for good, putting the planet and its people at the heart of everything we do.

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Giving back, looking forward

Safeguarding our planet for future generations, we partner with the World Land Trust to protect thousands of acres of rainforest from deforestation.

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Driven by a very clear purpose

Kinder to you

We protect your family and your home from harsh chemicals, creating effective products from gentle, non-toxic ingredients and materials.

Planet-conscious

We choose sustainable, plant-based ingredients with care. Our products are vegan and cruelty-free, and our packaging is reusable, recyclable or biodegradable.

Protecting our future

We care for people and the planet through the Kit & Kin Foundation. Every product you buy supports our mission to give back to global communities, protect acres of rainforest, and clean up our rivers and oceans.