Our Story

At Kit & Kin our mission is to protect your family and our planet. From our award-winning eco nappies and skincare for mum and baby, to our powerful plant-based eco cleaning range, every product is created to be kinder to you, kinder to the planet and give back.

Protecting your world, naturally

Co-founders Spice Girl Emma Bunton and Managing Director Christopher Money struggled to find products which were both kind to the planet and didn’t irritate their children’s skin.

So they were inspired to develop a natural, gentle and sustainable alternative for families - and from this Kit & Kin was born.

We want to take the best care we can of our children by removing all the toxins found in everyday products, and protect their planet at the same time.

Emma Bunton, co-founder

Proud to be a B Corp

Being a B Corp means meeting the highest standards of social and environmental performance. Simply put, we’re using our business as a force for good, putting the planet and its people at the heart of everything we do.

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Giving back, looking forward

Safeguarding our planet for future generations, we partner with the World Land Trust to protect thousands of acres of rainforest from deforestation.

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Driven by a very clear purpose

Kinder to you

Creating effective products from the gentlest ingredients and materials, avoiding harsh chemicals that irritate skin and pollute the air.

Kinder to the planet

Choosing sustainable, plant-based and non-toxic ingredients, and reusable, recyclable or biodegradable materials.

Giving back

Caring for people and the planet with the Kit & Kin Foundation, protecting acres of rainforest around the world, and supporting communities at home and abroad.