What makes Kit & Kin an ethical brand

What does it really mean to be an ethical brand?

Being an ethical brand means making decisions that are good for people, the planet and future generations - not just for profit. It means prioritising sustainability and social impact at every step, from the ingredients in your products to the way your team and the people who manufacture your products are treated.

But, how do you know when a brand is actually doing what they say they are? That’s where B Corp certification comes in.

What is a B Corp?

B Corps are businesses that meet the highest verified standards of social and environmental performance, transparency and accountability. Put simply, it’s a stamp of approval for companies genuinely doing good things. B Corps are measured on their impact across every area of their business.

At Kit & Kin, it’s been our mission from day one to make products that are kinder to you, planet-conscious and protect our future.

So, we couldn’t have been prouder to get our B corp Certification in 2022. Not only is this a powerful recognition of the hard work we’ve put into building a brand that’s more conscious of our planet, but it gives you the confidence that you’re choosing genuinely ethical products.

Don’t just take our word for it…

We’re also the proud recipients of 80+ industry awards and counting, including ‘Best Ethical Brand’ in the Loved by Parents Awards.

Whilst these awards are a huge honour for us, the most rewarding part is knowing that families are trusting us to help them look after what matters the most.

How are you making a difference by choosing Kit & Kin?

Products that care
All of our products are thoughtfully designed to be gentle on delicate skin, conscious of our impact on the planet, and genuinely effective.

Eco nappies
Our award-winning nappies are the most accredited eco nappies on the market, wrapped in recyclable paper packaging and manufactured in a carbon-neutral factory.

Biodegradable baby wipes & nappy sacks
These are biodegradable, helping reduce landfill waste without sacrificing on the quality.

Reusable cloth nappies & wipes
The outer layer of our cloth nappies is made from recycled polyester, saving two plastic bottles from landfill with every nappy. The absorbent core, reusable wipes and boosters are all 100% plant-based.

Organic cotton clothing
All of our cotton babywear is made with 100% GOTS cotton. This means it’s grown organically and without the use of harsh chemicals, whilst all of the people who are involved in growth and production are paid a fair living wage.

Plant-based cleaning products
Our powerful cleaning range is biodegradable, vegan, safe for marine life and packaged in refillable bottles - helping keep harmful chemicals out of our waterways.

Cleaning up our rivers & oceans

We’re committed to cleaning up more than just your home. Every time you buy a Kit & Kin eco cleaning product, you’re actively supporting our rivers and oceans clean-up project.

We’re funding the removal of 1 million plastic bottles from our waterways, helping to protect marine life, reduce pollution and restore natural habitats.

Whether it’s a bottle of washing-up liquid or an all-purpose spray, each purchase helps us keep our planet’s most precious ecosystems clean for future generations.

Protecting our future

We build giving back into absolutely everything we do - safeguarding our precious rainforests, and the people who call it home.

Protecting rainforests with the World Land Trust

Every Kit & Kin product helps protect acres of rainforest through our long-term partnership with the World Land Trust. We support their Buy an Acre programme, which purchases and permanently protects threatened habitats.

Just one nappy subscription protects 5 rainforest trees, which will go on to create around 1,620 litres of water, shield wildlife and prevent 13 tonnes of carbon emissions.

These forests are safeguarded by local rangers who earn a fair wage protecting the land. One of them is Victor – watch his story here:

Empowering women and girls in remote communities

Many of the rainforest communities we support live in areas without basic healthcare or education. Thanks to your purchases, we help fund antenatal care for pregnant women and provide education scholarships for young girls.

Meet Erica, one of the incredible girls now able to pursue her career thanks to a Kit & Kin scholarship:

Every time you choose Kit & Kin, you're supporting us on our mission.

A huge thank you to all of the Kit & Kin families who choose us to look after their family and their home - you’re helping us do genuinely good things!