Did you know that the average everyday product used in your home can contain around 15 harsh chemicals?
At Kit & Kin we’re all about protecting your world naturally, and that’s fundamental when it comes to protecting your family from any harmful chemicals that can be found in mainstream products.
We use as many plant-based materials as possible across our range, which is kinder for your family and conscious for our planet - and we leave out the nasties. It’s our mission to provide gentle and effective natural products that you can trust to keep your family safe.
Nappies

When you’re choosing nappies for your little one, we get that their comfort is your number one priority. Whilst some brands leave in harsh chemicals such as chlorine and parabens - which can leave your baby’s skin red and sore - we refuse to use toxic ingredients that cause irritation.
Our nappies contain TCF (Totally Chlorine free) FSC (Forest Stewardship Council) certified fluff, with no synthetic fragrances and dyes. We don’t use parabens, latex or silicones, and we keep them alcohol-free.
The plant-based materials we choose to use are not only a more sustainable choice, but they’re super-soft and gentle too. In fact, many parents report that stubborn cases of nappy rash have cleared up when they make the switch to Kit & Kin nappies.
Wipes

It’s so important to us that anything you’re putting on your baby’s skin is free from harsh chemicals, and our biodegradable wipes are no exception.
We don’t use artificial dyes, chlorine, latex or parabens in our wipes, and unlike others on the market, our wipes are alcohol-free. The lotion we use to keep your little one’s bottom soft and soothed is made from organic chamomile, with no synthetic fragrances.
Skincare

If you have a little one with sensitive skin, it can be so hard to find gentle, non-toxic skincare. And as a new parent, the last thing you want to be doing is bathing your newborn in a bubble bath filled with artificial fragrances and harsh chemicals. That’s why we take out the toxins - so you can enjoy bathtime without a worry.
As well as no parabens, latex or silicones, our certified natural skincare is alcohol-free, and we only use plant-based essential oils to infuse them with gentle, natural scents. Our skincare range is also completely free from SLS (Sodium Lauryl Sulphate), which is a harsh chemical found in many mainstream products - it’s put in shampoos and bubble baths to help them foam, and can irritate dry or sensitive skin.
Cleaning

When it comes to looking after your family, it’s not just about what you choose to put on their skin. It’s about removing the everyday chemicals found in your home, too. So many mainstream cleaning brands still choose to use harsh chemicals, which can linger on surfaces and find their way onto your family’s skin, on food that you’re prepping, and on your dishes and cutlery.
Our non-toxic cleaning range is 100% naturally derived, and is free from SLS andchlorine based bleaches - which can leave behind traces of carcinogenic substances similar to those found in banned pesticides. We use essential oils to add scents to our products, and leave out the parabens, latex and silicones.
This doesn’t mean that our products aren’t less effective. In fact, many of our products are proven to be more effective than our chemical-based competitors, with our toilet and kitchen surface cleaners killing 99.9% of bacteria.
Clothing

Families are becoming increasingly aware of the chemicals found in their children's clothing, so we wanted to make a range of beautifully comfy outfits that leave out harmful chemicals.
We only use 100% organic cotton to make our onesies and cardigans, and we’ve committed to using 100% GOTS certified cotton, which means that absolutely no chemicals are used in the manufacturing process - from pesticides and synthetic fertilisers, to chemical dyes and heavy metals so commonly found in mainstream textile factories.
Sustainability is not a trend for us

It’s a fundamental part of what we do, and why we exist. Our aim is, and always has been, to create products that protect your family, as well as the world our children will grow up in.
As a B Corp, protecting our planet is at the core of our brand, and it’s a value that’s been there from the very start - which is why we do everything we can to make our products as gentle as possible for you and your family.
FAQs
Is chlorine dangerous?
Chlorine is a chemical found in many household disinfectants and cleaning products. Whilst exposure to chlorine is technically safe in small amounts, too much chlorine can irritate airways, eyes and skin. This is why you won’t find any chlorine in our non-toxic cleaning products, nappies and wipes.
Why are synthetic fragrances bad?
Whilst fragrances can make our homes smell nice, artificial fragrances have been linked to respiratory and allergic reactions, and hormone interruption. They’re often cheap substitutes for natural oils and essences, which won’t cause any irritation.
What are parabens?
Parabens are a group of chemicals that are used as preservatives in cosmetics and personal care products. They can cause skin irritation, and have been linked to hormone disruption. We don’t use parabens in any of our non-toxic skincare products for babies and mums, as well as our eco nappies and biodegradable baby wipes.
What are ‘alcohol-free’ skincare products?
Alcohol is added to products as a preservative, and for its antimicrobial properties. Skincare products with a high alcohol content can disrupt your skin barrier and strip your skin of its natural oils, causing dry patches, irritation, redness, and inflammation - which is why we avoid using it in our products.
What is SLS?
Sodium lauryl sulfate SLS - or Sodium Lauryl Sulfate - is a foaming agent often found in shampoos, conditioners and bubble baths. It can irritate skin, eyes, and hair, and it can also be toxic to marine ecosystems when it gets in our waterways. We don’t use SLS in any of our skincare or cleaning products.
Find out what else we’re doing to protect your family, and our planet
Why we protect, not offset
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Why we produce locally, not globally
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