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Join Emma and husband Jade as they tackle a range of domestic dilemmas.
Watch nowPlant powered performance
Kinder to you and planet-conscious, our cleaning range is powered by plants instead of harsh chemicals.
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PLANT BASED
CRUELTY FREE
NON-TOXIC
GIVING BACK
MADE IN THE UK
Plant-based cleaning power inside, sustainable packaging outside. Our stylish bottles are designed to make your home look beautiful for a long time. Ran out of product? Refill pouches to the rescue! Refill your bottles and return your pouches to us free of charge and we will recycle them with our specialist UK partner.
Here’s how our plant-based cleaning range ticks all the boxes when it comes to eco credentials. And did you know that every product helps protect acres of precious rainforest forever?
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Is Kit & Kin laundry liquid non-toxic and free from harsh chemicals?
Is Kit & Kin laundry liquid safe for babies, children and pets?
Are Kit & Kin laundry liquid pouches recyclable?
Is Kit & Kin laundry liquid suitable for sensitive skin?
How long will Kit & Kin laundry liquid last me?
Does Kit & Kin laundry liquid have a scent or fragrance?
Our promise is simple - to protect families, now and for the future.
Our responsibilityOverall rating: 4.8216434 / 5 from 499 reviews.
Kit & Kin plant-based laundry liquid is praised for its effective cleaning without harsh chemicals, gentle on skin, and biodegradable properties. Customers appreciate its pleasant fragrance, thorough cleaning, and soft clothes. It is ideal for eco-conscious households looking for a non-toxic laundry detergent alternative.
Review topics: ["skin","packaging","results","smells","delivery","feel","value","laundry liquid","quality","clothes","cleans","fragrance","detergent","wash","chemicals","stains","nasties","kit","liquid","order","price","brand","ingredients","laundry","oils","reactions","service","version","kin","alternative"].
"Loved the consistency of this and the clothes came out clean with a small amount of liquid. Again for me its the lack of scent, maybe I need to retrain my brain but I like my clothes coming out of the washing machine smelling fresh and clean not just wet. The product itself works really well."
"Really love Kit & Kin's laundry detergent, especially the lavender and sandalwood. I've tried the unscented and the lavender and the smell of the lavender and sandalwood is just gorgeous, not too overpowering. My clothes always smell clean and fresh even with the fragrance free liquid. No strong chemical smell like you get with the big brands. Really worth a try!"
"I’ve been using this laundry liquid for a few months now and I’m really impressed. At first, I was a bit disappointed that my clothes didn’t have that strong “freshly washed” scent. However, as I’ve switched to more non-toxic products, I’ve come to realise how artificial and overpowering many mainstream brands can smell. Now that I’m used to it, I actually appreciate the subtle, natural scent—it’s gentle and still noticeable even a few days after washing. In terms of performance, it works just as well as conventional detergents. With three young children (ages 2, 5, and 7), there’s no shortage of stains in our household, and I haven’t noticed any drop in stain removal or overall cleaning ability."
"Was great to find laundry liquid that can be ordered without a scent. A plus is that it can be used for both machine and hand washing. Can be handy when you have newborns! Another bonus is that this packaging is recyclable."
"Love this new laundry liquid. I have tried so many eco brands, this is the first one I’m completely happy with-no skin reactions, lovely smell, and cleans clothes well (I have muddy sport loving boys)"
"This is the best natural laundry detergent that I have found in years. It leaves my laundry clean and fresh. I have sensitivity to perfumes and certain chemicals so this has been just what I have been looking for. Definitely worth the money and about place my second order and considering to try some of the cleaning products."
"First time buying Kit & Kin products. I have known about the brand for a while but didn't realise they used non toxic ingredients in their products, which was the biggest selling point for me. I'm really impressed with the Laundry liquid, fabric softener, and dishwasher tablets. And I would also like to mention that all the products so reasonably priced compared to other brands. I will definitely be back for more!!"
"Linen scented laundry liquid doing a fab job on stains, all clothes coming out super clean and a lovely fresh scent, knowing no disrupter chemicals is peace of mind, for family including cats and dogs bedding /towels. Will b buying again"
"Such an amazing product, we all have sensitive skin, but still love our clothes to smell fresh and with the fresh linen scent I feel like I’ve finally found the perfect balance- no skin irritation and beautiful fresh clothes. Great on stains too!"
"Love, love, love! We have been using the fresh linen fragrance, the smell is lovely, washes really well not leaving any residue on clothes and has been great on stains, seems to last so much longer than my previous big brand liquid, would highly recommended, I will keep coming back for more"
