Kit & Kin non-toxic laundry detergent pouch for natural, plant-based hand and machine washing

Kit & Kin Non-toxic laundry detergent made with plant-based ingredients, tough on stains, safe for sensitive skin

Kit & Kin gentle, naturally derived laundry detergent for everyday and delicate washes, trusted eco-friendly formula made in the UK

Kit & Kin eco laundry detergent available in Fragrance-Free, Fresh Linen, and Lavender & Sandalwood, scented with essential and natural oils

Kit & Kin eco laundry detergent that removes tough stains while being gentle on clothes and safe for sensitive skin and little ones

Kit & Kin non-toxic laundry detergent free from phthalates, solvents, surfactants, phosphates, artificial fragrances, endocrine disruptors, and common allergens

Customer review praising Kit & Kin laundry detergent for effectively removing stains while being safe for children’s sensitive skin

Kit & Kin eco laundry detergent supporting ocean and river plastic removal through partnership with World Land Trust

Emma Bunton with Kit & Kin laundry detergent and full eco cleaning range, refillable and plant-based, eco-friendly cleaning for family homes

(3642)

laundry liquid

From £7.99

(3642)

Plant-basedNon-toxicVegan & cruelty freeBiodegradableNon-bio

Gentle on skin, tough on stains! Our Kit & Kin plant-based laundry liquid cleans effectively without harsh chemicals, and is biodegradable, plant-based and non-toxic. Choose fragrance free and AllergyUK approved for sensitive skin, or fresh linen or lavender & sandalwood, scented with essential and natural oils. Concentrated for 25 washes and effective even at low temperatures, it’s perfect for everything from handwashing and pre-wash stain removal, to everyday laundry - ideal for households looking for eco laundry detergent alternatives.

Fragrance free

Fresh linen

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Lavender & sandalwood

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Refill pouch

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PLANT BASED

CRUELTY FREE

NON-TOXIC

GIVING BACK

MADE IN THE UK

Clean, Refill, Return

Plant-based cleaning power inside, sustainable packaging outside. Our stylish bottles are designed to make your home look beautiful for a long time. Ran out of product? Refill pouches to the rescue! Refill your bottles and return your pouches to us free of charge and we will recycle them with our specialist UK partner.

How it works

3 steps to naturally clean clothes. The plant-based ingredients in our Kit & Kin laundry liquid:

lift & suspend dirt, oils & grease
remove stains
break them up so they can be washed away

Best in class eco credentials

Here’s how our plant-based cleaning range ticks all the boxes when it comes to eco credentials. And did you know that every product purchased helps to clean up our rivers & oceans?

Frequently Asked Questions

Is Kit & Kin laundry liquid non-toxic and free from harsh chemicals?

Yes, Kit & Kin laundry liquid is made with plant-based ingredients and is non-toxic. It contains no harsh surfactants, preservatives, or endocrine-disrupting chemicals. The formula is designed to effectively clean everyday clothing, baby clothes, and household linens while being gentle on fabrics and on the environment. It offers a safer, eco-friendly alternative to conventional laundry products without compromising cleaning performance.
Is Kit & Kin laundry liquid safe for babies, children and pets?

Yes, Kit & Kin laundry liquid is formulated to be safe for family use, including for babies, children, and pets. It’s gentle enough for delicate baby clothes, reusable nappies, and fabrics that come into contact with sensitive skin. Using a non-toxic, plant-based formula helps reduce the risk of irritation or allergic reactions, giving families peace of mind while doing laundry.
Are Kit & Kin laundry liquid pouches recyclable?

Yes, Kit & Kin laundry pouches can be returned for recycling or reuse. Once you have collected at least 10 empty pouches, contact chat@kitandkin.com.
Is Kit & Kin laundry liquid suitable for sensitive skin?

Yes, Kit & Kin laundry liquid is dermatologically tested, making it suitable for those with sensitive skin, allergies, or eczema, and our fragrance-free option is hypoallergenic and approved by AllergyUK. The plant-based formula avoids harsh irritants while still effectively cleaning fabrics, so you can wash your family’s clothes safely without worrying about residue or reactions.
How long will Kit & Kin laundry liquid last me?

The duration depends on how frequently you do laundry and the size of your loads. On average, one 1000ml pouch will last for around 25 washes weeks when used as recommended. Measuring according to the instructions can help maximise efficiency and reduce waste while maintaining optimal cleaning results.
Does Kit & Kin laundry liquid have a scent or fragrance?

We offer two fragrance options - fresh linen, and lavender and sandalwood - as well as a fragrance-free option that’s hypoallergenic and approved by AllergyUK for extra-sensitive skin. We use essential and natural oils to fragrance our products, for a fresh, clean scent without harsh chemicals - making it gentle on sensitive noses and suitable for babies and adults alike.

Protecting your world

Our promise is simple - to protect families, now and for the future.

Our responsibility

Kinder to you

We create effective products from gentle non-toxic ingredients and materials, protecting you from harsh chemicals.

Planet-conscious

We choose sustainable plant-based ingredients, and use reusable, recyclable or biodegradable packaging. Always cruelty free.

Protecting our future

We care for people and the planet through the Kit & Kin Foundation. Every product you buy supports our mission to clean up our rivers and oceans.

As seen in

Kit & Kin’s sustainable credentials run deep. The makers of eco wipes and nappies (the kind that you would want to use), they have also branched out into clothing made from sustainable cotton. Plus, for every 10 Kit & Kin nappy subscriptions sold, they will purchase and protect one acre of rainforest through the World Land Trust.

AI Generated Review Summary

The laundry liquid is gentle on skin, tough on stains, and free from harsh chemicals. It is biodegradable, plant-based, and non-toxic, making it ideal for sensitive skin. The product is effective even at low temperatures and leaves clothes clean, fresh, and smelling nice for longer.

Summary topics

Skin Sensitivity (3%): Customers loved how this product made their skin happy, with no irritation or irritation reported.
Clothes Cleanliness (13%): Customers keep praising the clothes for being clean, fresh, and smelling nice for longer.
Laundry Liquid Satisfaction (13%): Customers expressed satisfaction with the laundry liquid, praising its fragrance, effectiveness, and non-toxic properties.
Detergent Quality (6%): Customers raved about this detergent, stating that it is the best they have found.
Cleaning Effectiveness (12%): It was highlighted by customers that the cleans well and smells great, making it a popular choice.

Review topics: ["skin","packaging","results","smells","delivery","feel","value","clothes","performance","quality","laundry liquid","cleans","fragrance","washing","detergent","chemicals","nasties","stains","liquid","kit","order","brand","price","reactions","ingredients","laundry","kin","service","oil","version"].

Review highlights

"The laundry liquid and fabric conditioner is great too, it has a lovely scent & cleans as well as the big brand non bio." — Vanessa R.
"Fantastic laundry liquid, washes the clothes lovely, my new go to, thank you :relaxed:" — Shelby H.
"Love that this has no chemicals, my washing smells lovely" — Joanne B.

Reviews

This was a repeat order,

"This was a repeat order, and justifiably so. It cleans, it smells amazing, it’s better for not just body but mind as we don’t wish to harm the planet getting our things clean. I previously left a review for the other products I ordered and today received a surprise package of more goodies. Honestly, I seriously was so excited to try more as your company is already up there. The next step would be working for you! Whilst my budget is tight (a teaching assistant wage even if it took up yoga wouldn’t stretch enough) but when it comes to good products it’s worth the price. Thank you for all you do."

— Julie B. (5/5)

Been using this laundry liquid

"Been using this laundry liquid for over a year now. I love the scent, which isn't too strong or artificial. It's gentle on garments whilst still effective. The refillable pouches too are a plus as they're easier to bulk buy and store so that we never run out."

— Marina P. (5/5)

I have super sensitive skin

"I have super sensitive skin and my toddler is also eczema prone. Detergents are a main trigger for me and I’ve tried other sensitive and eco products with no scent but was just longing for my clothes to smell fresh. I can tolerate the fresh linen scent of this product absolutely fine and couldn’t be without it!"

— Bethan R. (5/5)

We absolutely love the Fresh

"We absolutely love the Fresh Linen laundry liquid, It leaves our clothes smelling fresh and clean without that overpowering chemical smell. I also love that it’s non toxic, which gives me peace of mind when I’m washing the clothes my children wear every day. It cleans really well and has quickly become a staple in our home."

— Tiffany F. (5/5)

The best laundry detergent ever!

"The best laundry detergent ever! I first tried the Fresh Linen scent and fell in love with it, so my most recent order was for a big bundle. I use it for both my kids’ laundry and our adults’ clothes, and I absolutely love it!"

— Uliana P. (5/5)

Amazing products I love the

"Amazing products I love the laundry detergent and fabric softer, my skin has improved since using this. Also great dishwasher tablets and rinse aid. Amazing hand wash and cleaning products. Also my boyfriend and I both love the moisturiser."

— Jessica G. (5/5)

Second lot of this bought

"Second lot of this bought with the conditioner. I avoid harsh scents as they disrupt your hormones and being menopausal that’s a big deal. It’s also good to not have loads of chemicals in your clothes"

— Beverley S. (5/5)

Very happy with the laundry

"Very happy with the laundry liquid. I love that it has no smell and is free of any fragrance toxic chemicals."

— Piotr G. (5/5)

Love this laundry liquid. It

"Love this laundry liquid. It smells fantastic and gets stuff clean. Very happy it isn’t full of chemicals."

— Tessa B. (5/5)

I have tried several ecofriendly

"I have tried several ecofriendly laundry liquids and this is by far the best in terms of smell and cleaning power. Impressive!"

— Faye O. (4/5)