Kit & Kin non-toxic laundry detergent pouch for natural, plant-based hand and machine washing

Kit & Kin Non-toxic laundry detergent made with plant-based ingredients, tough on stains, safe for sensitive skin

Kit & Kin gentle, naturally derived laundry detergent for everyday and delicate washes, trusted eco-friendly formula made in the UK

Kit & Kin eco laundry detergent available in Fragrance-Free, Fresh Linen, and Lavender & Sandalwood, scented with essential and natural oils

Kit & Kin eco laundry detergent that removes tough stains while being gentle on clothes and safe for sensitive skin and little ones

Kit & Kin non-toxic laundry detergent free from phthalates, solvents, surfactants, phosphates, artificial fragrances, endocrine disruptors, and common allergens

Customer review praising Kit & Kin laundry detergent for effectively removing stains while being safe for children’s sensitive skin

Kit & Kin eco laundry detergent supporting ocean and river plastic removal through partnership with World Land Trust

Emma Bunton with Kit & Kin laundry detergent and full eco cleaning range, refillable and plant-based, eco-friendly cleaning for family homes

(3642)

laundry liquid

£7.99

(3642)

Plant-basedNon-toxicVegan & cruelty freeBiodegradableNon-bio

Gentle on skin, tough on stains! Our Kit & Kin plant-based laundry liquid cleans effectively without harsh chemicals, and is biodegradable, plant-based and non-toxic. Choose fragrance free and AllergyUK approved for sensitive skin, or naturally scented fresh linen or lavender & sandalwood for a fresh scent. Concentrated for 25 washes and effective even at low temperatures, it’s perfect for everything from handwashing and pre-wash stain removal, to everyday laundry - ideal for households looking for eco laundry detergent alternatives.

Fragrance free

Fresh linen

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Lavender & sandalwood

New

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PLANT BASED

CRUELTY FREE

NON-TOXIC

GIVING BACK

MADE IN THE UK

Clean, Refill, Return

Plant-based cleaning power inside, sustainable packaging outside. Our stylish bottles are designed to make your home look beautiful for a long time. Ran out of product? Refill pouches to the rescue! Refill your bottles and return your pouches to us free of charge and we will recycle them with our specialist UK partner.

How it works

3 steps to naturally clean clothes. The plant-based ingredients in our Kit & Kin laundry liquid:

lift & suspend dirt, oils & grease
remove stains
break them up so they can be washed away

Best in class eco credentials

Here’s how our plant-based cleaning range ticks all the boxes when it comes to eco credentials. And did you know that every product helps protect acres of precious rainforest forever?

Frequently Asked Questions

Is Kit & Kin laundry liquid non-toxic and free from harsh chemicals?

Yes, Kit & Kin laundry liquid is made from plant-based ingredients and is completely non-toxic. It contains no preservatives, artificial fragrances, or endocrine-disrupting chemicals. The formula is designed to effectively clean everyday clothing, baby clothes, and household linens while being gentle on fabrics and on the environment. It offers a safer, eco-friendly alternative to conventional laundry products without compromising cleaning performance.
Is Kit & Kin laundry liquid safe for babies, children and pets?

Yes, Kit & Kin laundry liquid is formulated to be safe for family use, including for babies, children, and pets. It’s gentle enough for delicate baby clothes, reusable nappies, and fabrics that come into contact with sensitive skin. Using a non-toxic, plant-based formula helps reduce the risk of irritation or allergic reactions, giving families peace of mind while doing laundry.
Are Kit & Kin laundry liquid pouches recyclable?

Yes, Kit & Kin laundry pouches can be returned for recycling or reuse. Once you have collected at least 10 empty pouches, contact chat@kitandkin.com.
Is Kit & Kin laundry liquid suitable for sensitive skin?

Yes, Kit & Kin laundry liquid is dermatologically tested, making it suitable for those with sensitive skin, allergies, or eczema, and our fragrance-free option is hypoallergenic and approved by AllergyUK. The plant-based formula avoids harsh irritants while still effectively cleaning fabrics, so you can wash your family’s clothes safely without worrying about residue or reactions.
How long will Kit & Kin laundry liquid last me?

The duration depends on how frequently you do laundry and the size of your loads. On average, one 1000ml pouch will last for around 25 washes weeks when used as recommended. Measuring according to the instructions can help maximise efficiency and reduce waste while maintaining optimal cleaning results.
Does Kit & Kin laundry liquid have a scent or fragrance?

We offer two fragrance options - fresh linen, and lavender and sandalwood - as well as a fragrance-free option that’s hypoallergenic and approved by AllergyUK for extra-sensitive skin. We use natural and essential oils to fragrance our products, for a fresh, clean scent without artificial perfumes or harsh chemicals - making it gentle on sensitive noses and suitable for babies and adults alike.

Protecting your world

Our promise is simple - to protect families, now and for the future.

Our responsibility

Kinder to you

We create effective products from gentle non-toxic ingredients and materials, protecting you from harsh chemicals.

Planet-conscious

We choose sustainable plant-based ingredients, and use reusable, recyclable or biodegradable packaging. Always cruelty free.

Protecting our future

We care for people and the planet through the Kit & Kin Foundation. Every product you buy supports our mission to clean up our rivers and oceans.

As seen in

Kit & Kin’s sustainable credentials run deep. The makers of eco wipes and nappies (the kind that you would want to use), they have also branched out into clothing made from sustainable cotton. Plus, for every 10 Kit & Kin nappy subscriptions sold, they will purchase and protect one acre of rainforest through the World Land Trust.

AI Generated Review Summary

Kit & Kin plant-based laundry liquid is praised for its effective cleaning without harsh chemicals, gentle on skin, and biodegradable properties. Customers appreciate its pleasant fragrance, thorough cleaning, and soft clothes. It is ideal for eco-conscious households looking for a non-toxic laundry detergent alternative.

Summary topics

Wash Effectiveness: 6%
Detergent Effectiveness: 8%
Skin Sensitivity: 6%
Chemical-Free: 6%
Product Smell: 18%

Review topics: ["skin","packaging","delivery","smells","results","feel","value","clothes","quality","performance","laundry liquid","cleans","fragrance","detergent","wash","chemicals","stains","nasties","kit","order","brand","liquid","ingredients","laundry","kin","reactions","oil","alternative","version","removes"].

Review highlights

"Eco and no chemicals on our skin (largest organ in our body)." — Laura T.
"Love my new laundry liquid now we have made the swap it Smells wonderful" — Bethany S.
"Seems Ok, washing smells lovely and fresh." — Gina E.

Reviews

The whole family love Kit

"The whole family love Kit & Kin. The products are so gentle, smell delightful, yet are so effective. The scent of your clothes is just so fresh. Everyone has asked what we are using? Will definitely continue. Easy to order, swift delivery, lots of scent choices and such a quality product. Worth every penny, thank you x"

— Wendy (5/5)

So far this has worked

"So far this has worked really well - I don't have massively dirty clothes, but there are always those stubborn stains that some liquids just can't deal with, but this has worked where others have failed, so I'm very pleased with it"

— Amanda G. (5/5)

Loved the consistency of this

"Loved the consistency of this and the clothes came out clean with a small amount of liquid. Again for me its the lack of scent, maybe I need to retrain my brain but I like my clothes coming out of the washing machine smelling fresh and clean not just wet. The product itself works really well."

— Louise P. (4/5)

Really love Kit & Kin's

"Really love Kit & Kin's laundry detergent, especially the lavender and sandalwood. I've tried the unscented and the lavender and the smell of the lavender and sandalwood is just gorgeous, not too overpowering. My clothes always smell clean and fresh even with the fragrance free liquid. No strong chemical smell like you get with the big brands. Really worth a try!"

— Mahlar M. (5/5)

I absolutely love this laundry

"I absolutely love this laundry liquid. Clean ingredients, does the job, and leaves my washing smelling fresh! Perfect for my newborn and for the whole family!"

— Rachel M. (5/5)

Cleans clothes beautifully, even with

"Cleans clothes beautifully, even with kids’ laundry. The clothes feel fresh, and I love knowing it’s gentle for sensitive skin."

— Elena N. (5/5)

I love Kit and Kin

"I love Kit and Kin products and the laundry liquid is no exception. Highly recommend."

— Pamela C. (5/5)

Love the laundry liquid. Clothes

"Love the laundry liquid. Clothes are always lovely and clean, super easy to use and smells great too!"

— Becky W. (5/5)

I bought the lavender and

"I bought the lavender and sandelwood this time and I love it. Will definitely buy this fragrance again."

— Louise D. (5/5)

Easy to order & no

"Easy to order & no problems with delivery😊 I’ve used the laundry liquid & softener & so far pleased with performance & smell - I’m going to reorder again🌟"

— Emma L. (4/5)