Kit & Kin non-toxic laundry detergent pouch for natural, plant-based hand and machine washing

Kit & Kin Non-toxic laundry detergent made with plant-based ingredients, tough on stains, safe for sensitive skin

Kit & Kin gentle, naturally derived laundry detergent for everyday and delicate washes, trusted eco-friendly formula made in the UK

Kit & Kin eco laundry detergent available in Fragrance-Free, Fresh Linen, and Lavender & Sandalwood, scented with essential and natural oils

Kit & Kin eco laundry detergent that removes tough stains while being gentle on clothes and safe for sensitive skin and little ones

Kit & Kin non-toxic laundry detergent free from phthalates, solvents, surfactants, phosphates, artificial fragrances, endocrine disruptors, and common allergens

Customer review praising Kit & Kin laundry detergent for effectively removing stains while being safe for children’s sensitive skin

Kit & Kin eco laundry detergent supporting ocean and river plastic removal through partnership with World Land Trust

Emma Bunton with Kit & Kin laundry detergent and full eco cleaning range, refillable and plant-based, eco-friendly cleaning for family homes

(3642)

laundry liquid

£7.99

(3642)

Plant-basedNon-toxicVegan & cruelty freeBiodegradableNon-bio

Gentle on skin, tough on stains! Our Kit & Kin plant-based laundry liquid cleans effectively without harsh chemicals, and is biodegradable, plant-based and non-toxic. Choose fragrance free and AllergyUK approved for sensitive skin, or fresh linen or lavender & sandalwood, scented with essential and natural oils. Concentrated for 25 washes and effective even at low temperatures, it’s perfect for everything from handwashing and pre-wash stain removal, to everyday laundry - ideal for households looking for eco laundry detergent alternatives.

Fragrance free

Fresh linen

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Lavender & sandalwood

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PLANT BASED

CRUELTY FREE

NON-TOXIC

GIVING BACK

MADE IN THE UK

Clean, Refill, Return

Plant-based cleaning power inside, sustainable packaging outside. Our stylish bottles are designed to make your home look beautiful for a long time. Ran out of product? Refill pouches to the rescue! Refill your bottles and return your pouches to us free of charge and we will recycle them with our specialist UK partner.

How it works

3 steps to naturally clean clothes. The plant-based ingredients in our Kit & Kin laundry liquid:

lift & suspend dirt, oils & grease
remove stains
break them up so they can be washed away

Best in class eco credentials

Here’s how our plant-based cleaning range ticks all the boxes when it comes to eco credentials. And did you know that every product purchased helps to clean up our rivers & oceans?

Frequently Asked Questions

Is Kit & Kin laundry liquid non-toxic and free from harsh chemicals?

Yes, Kit & Kin laundry liquid is made with plant-based ingredients and is non-toxic. It contains no harsh surfactants, preservatives, or endocrine-disrupting chemicals. The formula is designed to effectively clean everyday clothing, baby clothes, and household linens while being gentle on fabrics and on the environment. It offers a safer, eco-friendly alternative to conventional laundry products without compromising cleaning performance.
Is Kit & Kin laundry liquid safe for babies, children and pets?

Yes, Kit & Kin laundry liquid is formulated to be safe for family use, including for babies, children, and pets. It’s gentle enough for delicate baby clothes, reusable nappies, and fabrics that come into contact with sensitive skin. Using a non-toxic, plant-based formula helps reduce the risk of irritation or allergic reactions, giving families peace of mind while doing laundry.
Are Kit & Kin laundry liquid pouches recyclable?

Yes, Kit & Kin laundry pouches can be returned for recycling or reuse. Once you have collected at least 10 empty pouches, contact chat@kitandkin.com.
Is Kit & Kin laundry liquid suitable for sensitive skin?

Yes, Kit & Kin laundry liquid is dermatologically tested, making it suitable for those with sensitive skin, allergies, or eczema, and our fragrance-free option is hypoallergenic and approved by AllergyUK. The plant-based formula avoids harsh irritants while still effectively cleaning fabrics, so you can wash your family’s clothes safely without worrying about residue or reactions.
How long will Kit & Kin laundry liquid last me?

The duration depends on how frequently you do laundry and the size of your loads. On average, one 1000ml pouch will last for around 25 washes weeks when used as recommended. Measuring according to the instructions can help maximise efficiency and reduce waste while maintaining optimal cleaning results.
Does Kit & Kin laundry liquid have a scent or fragrance?

We offer two fragrance options - fresh linen, and lavender and sandalwood - as well as a fragrance-free option that’s hypoallergenic and approved by AllergyUK for extra-sensitive skin. We use essential and natural oils to fragrance our products, for a fresh, clean scent without harsh chemicals - making it gentle on sensitive noses and suitable for babies and adults alike.

Protecting your world

Our promise is simple - to protect families, now and for the future.

Our responsibility

Kinder to you

We create effective products from gentle non-toxic ingredients and materials, protecting you from harsh chemicals.

Planet-conscious

We choose sustainable plant-based ingredients, and use reusable, recyclable or biodegradable packaging. Always cruelty free.

Protecting our future

We care for people and the planet through the Kit & Kin Foundation. Every product you buy supports our mission to clean up our rivers and oceans.

As seen in

Kit & Kin’s sustainable credentials run deep. The makers of eco wipes and nappies (the kind that you would want to use), they have also branched out into clothing made from sustainable cotton. Plus, for every 10 Kit & Kin nappy subscriptions sold, they will purchase and protect one acre of rainforest through the World Land Trust.

AI Generated Review Summary

Kit & Kin plant-based laundry liquid is praised for its effective cleaning without harsh chemicals, gentle on skin, and biodegradable properties. Customers appreciate its pleasant fragrance, thorough cleaning, and soft clothes. It is ideal for eco-conscious households looking for a non-toxic laundry detergent alternative.

Summary topics

Wash Effectiveness (6%): Customers expressed appreciation for the pleasant fragrance of the wash, with no chemical or chemical based fragrances mentioned.
Detergent Effectiveness (8%): Customers keep praising the detergent, describing it as perfect, superb, and their all-time favorite.
Skin Sensitivity (6%): Customers loved how this product cleans, doesn't irritate their skin, and has no chemicals.
Chemical-Free (6%): It was reported by customers that this product doesn't contain any chemicals, leaving clothes clean and fresh.
Product Smell (18%): A significant number of customers raved about how the product smells, describing it as lovely, fresh, and earthy.

Review topics: ["skin","packaging","results","smells","delivery","feel","value","clothes","performance","quality","laundry liquid","cleans","fragrance","wash","detergent","chemicals","stains","nasties","kit","liquid","order","brand","laundry","price","ingredients","service","kin","oil","reactions","removes"].

Review highlights

"Eco and no chemicals on our skin (largest organ in our body)." — Laura T.
"Love my new laundry liquid now we have made the swap it Smells wonderful" — Bethany S.
"Seems Ok, washing smells lovely and fresh." — Gina E.

Reviews

I love this laundry liquid.

"I love this laundry liquid. Most of my washing is lovely and clean and smells so fresh. I love that there are no nasties and have used this for over a year now with great results. My only ask is I can’t use this to wash t shirts that have massage oil on as it doesn’t come out and my daughter does a lot of this work. Are you working on any non toxic and friendly stain remover for items like this? I would buy if you did."

— Sharon D. (5/5)

Really happy with this laundry

"Really happy with this laundry liquid. I purchased the fragrance free as we have sensitive skin, and it does seem a little strange a first not having a scent, because that’s what we are all use to, but I really love it. I believe it’s one of the reason our sons skin has cleared up (eczema sufferer)"

— Stephanie D. (5/5)

Bought the lavender scented washing

"Bought the lavender scented washing liquid duo to wash all my woollen in the hope of deterring clothes moths! It is gorgeous - the difference in the scent when compared to commercial brands is amazing! It smells so natural and fresh. Will be buying more xxx"

— Karin (5/5)

Lovely laundry detergent and softener.

"Lovely laundry detergent and softener. Towels are softer and fluffier and clothes smell really nice and iron nicely."

— Maria W. (5/5)

It’s a wonderful product, the

"It’s a wonderful product, the fragrance is super. So much more smell from the fresh linen that anything we have purchased from a supermarket"

— Paul C. (5/5)

Love the laundry liquid. I

"Love the laundry liquid. I have eczema and it’s the only one that doesn’t break me out. The scent is amazing!"

— Scott A. (5/5)

The whole family love Kit

"The whole family love Kit & Kin. The products are so gentle, smell delightful, yet are so effective. The scent of your clothes is just so fresh. Everyone has asked what we are using? Will definitely continue. Easy to order, swift delivery, lots of scent choices and such a quality product. Worth every penny, thank you x"

— Wendy (5/5)

Washes well and smells lovely.

"Washes well and smells lovely. Nice to know no chemicals on our clothes."

— Amanda L. (5/5)

Really like this laundry liquid.

"Really like this laundry liquid. It smells nice, just not as nice as the Fresh Linen which was out of stock. I like the fact that it is non-toxic and an environmentally friendly company."

— Sian (4/5)

Washes well. I love that

"Washes well. I love that we have finally found a product that is not only good for our baby and whole family but also good for our planet. Also that the packaging is recyclable."

— Lisa N. (5/5)